it get's mentioned in Dilbert (here). If you follow the blogs, you find it doesn't take a Ratbert to wipe out your BIOS. Since the BIOS sits at the heart of all PCs and is tuned for every motherboard, following the step-by-step instructions provided by the manufacturer is usually the difference between a happy PC and a brick. Here are some common mistakes:
1. Trying to force a BIOS on the wrong platform. Just because the model numbers are similar doesn't mean that a BIOS for one model will work on another.
2. Trying to watch YouTube (or any other serious app) while flashing the BIOS. Not only is flashing very sensitive to timing issues, but if there is a system crash while flashing, most systems have trouble recovering.
3. Updating your BIOS when nothing is really wrong. If it ain't broken, don't fix it.
Phoenix flash utilties take some pains to make sure that the new BIOS image is actualy newer than the old version and that the model numbers matches.
Tim